Analisis Praktik Dropship Parfum Berbasis Digital dalam Perspektif Fikih Muamalah

Abstract

The development of digital technology has encouraged the emergence of various new business models, one of which is the dropshipping practice widely applied by Micro, Small, and Medium Enterprises (MSMEs). Dropshipping allows business actors to sell products without holding inventory. This study aims to analyze digital-based perfume dropshipping practices from the perspective of contemporary fiqh muamalah and the DSN-MUI Fatwa. This research employs a qualitative approach using a case study method through in-depth interviews and transaction documentation. The findings indicate that the practice is conducted through cooperation with a digital platform supplier (Ostock) and digital marketing (Meta Ads). From the perspective of fiqh muamalah, this transaction flow does not meet the criteria of wakalah bil ujrah because the business actor determines the margin independently and bears the return risk. Therefore, this practice is more accurately analyzed using a multi-contract (al-'uqud al-murakkabah) scheme: a standard sale and purchase contract between the dropshipper and supplier, and a combination of Bai' al-Salam and Ijarah Maushufah fi adz-Dzimmah contracts between the dropshipper and the consumer. This study concludes that the dropshipping practice aligns with sharia principles as it fulfills the clarity of product specifications, price transparency, and the readiness to bear risks (dhaman).